2025 — nowCurrent
Head — Growth & Performance Marketing
BharatPe
Growth across merchant and consumer businesses, spanning acquisition, engagement and reactivation.
Growth · Marketing · Business building
Anuj Srivastava —
Growth & Performance
Marketing Leader
Unlock your growth roadmap. I bring together customer understanding, commercial thinking and modern marketing to build businesses people choose — and return to.
Delhi, IndiaFintech · Ecommerce · FMCG · Adtech
Brands I’ve built & marketed for
Goals101 — acquired by M2P Fintech.
A perspective shaped by doing
Strategy is only as good as what it changes.
From FMCG and ecommerce to fintech and marketing technology, my work has kept one question at its centre: how do we create meaningful, measurable growth?
I have worked across frontline sales, categories, advertising products, brand partnerships and senior marketing leadership. That range helps me connect the details of execution to the bigger business picture — and turn customer insight into focused action.
More about my workWhere I can help
Good work starts with the right question.
A hands-on point of view, shaped by operating across industries and stages of growth.
01
Growth & performance
Acquisition, activation, retention and reactivation for consumer and merchant businesses.
02
Marketing leadership
Practical perspective on building teams, setting priorities and connecting marketing to business outcomes.
03
Business & category building
Go-to-market, category strategy, P&L thinking and new-business growth across digital and offline channels.
04
Teaching & mentoring
Visiting faculty, guest sessions, mentoring and practitioner-led learning for the next generation of marketers.
The work behind the perspective
Different industries.
A shared growth mindset.
Across consumer brands, digital platforms and high-growth businesses, I’ve taken on roles close to customers, teams and commercial outcomes.
See my LinkedIn profile2024 — 2025
Senior Director — Marketing
DealShare
Marketing leadership for an omnichannel grocery and consumer-goods business.
2021 — 2024
Senior Director — Marketing, Brand Partnerships & Strategy
Goals101
Marketing, partnerships and strategy at a marketing-technology business.
2018 — 2021
Business and category leadership
Paytm
Built advertising, category and consumer-growth programs across fintech, ecommerce and local commerce.
2012 — 2018
Sales, shopper marketing & brand roles
Dabur · Colgate-Palmolive · Amazon
Early leadership roles spanning FMCG, shopper marketing and ecommerce.
2009 — 2012
Business technology analyst & early-career roles
Deloitte · Philips
An engineering foundation followed by early business experience.
Education & learning
A foundation in technology.
A practice in business.
CMO Program
Indian Institute of Management Lucknow
MBA · Marketing
SPJIMR, SP Jain Institute of Management & Research
B.Tech · Information & Communication Technology
Dhirubhai Ambani Institute of Information and Communication Technology
Speaking
Programmatic Asia Symposium - Delhi 2026
Panel speaker, 'The Automation Shift: How the Role of the Marketer Is Evolving'. Agency Reporter, 16 Oct 2026, Gurugram.
Open event detailsNasscom Tech Connect for Traders & MSMEs
Speaker: choosing online sales channels, making marketing budgets work harder, bringing customers back. FutureSkills Prime x CAIT, Oct 2026.
Read on LinkedInETRetail Leadership Roundtable
'The Rise of the 10x Marketer: Winning the Connected Customer with Agentic Marketing'. ETRetail with Netcore and Google Cloud.
Read on LinkedInConventus'26, IMI Delhi
Speaker at the annual management conclave, on marketing growth and expansion.
Read on LinkedInIdeas in the open
Notes from the work.
25 Oct 2026
The tool can run the campaign. It cannot own the outcome.
I keep hearing that AI will run our ads end to end, and we can finally relax.
Read article3 Nov 2026
Personal AI agents will be free. The money will follow the transaction.
Personal AI agents are already real - I use one called Instinct. My bet: agents like this will be free. The money will follow the transaction, not the subscription.
Read article30 Oct 2026
The next brand battle is for a place on my agent's shortlist.
I do not open Amazon or Flipkart anymore. My AI agent does the browsing for me.
Read articleMarketing technology · 2022
Personalisation works when the experience earns attention.
A team milestone at Goals101: its Alpha platform received a MarTech Leadership Award for Best Personalization Platform.
Read on LinkedInTeam building · 2025
Strong performance marketing starts with curious operators.
Hiring note for DealShare roles covering acquisition, engagement, campaign analytics and emerging AI-enabled creative tools.
Read on LinkedInEcommerce · conversation
Commerce keeps changing; customer insight remains the constant.
In conversation about DealShare’s evolution from social commerce to an omnichannel model.
Read on LinkedInOpen to meaningful conversations
Let’s make the next
move a thoughtful one.
Consulting · Visiting faculty · Leadership roles · Mentoring · Pro bono
Prefer LinkedIn?
You can reach out directly on LinkedIn — or leave a short enquiry here and I’ll get back to you.
Reach out on LinkedIn Tell me what you’re building, where you’re stuck, or what you’d like to explore together.
Ask about Anuj